Serving Those Who Serve: 12 Resources for Helping Military Clients Find a Home
Saturday is Armed Forces Day. Unlike Veteran's Day, which celebrates those who previously served in the military, Armed Forces Day honors those who are currently serving. Though the needs of veterans and active personnel who want to purchase a home do have some overlap, those currently serving in the military have special needs of their own. How can real estate agents serve them better?
Today, we're going to highlight housing resources that you can share with these special clients. (But, first, a resource for you: Want to better serve those who serve? Consider earning a Military Relocation Professional (MRP) certification to learn how to handle the unique needs of military personnel.)
Here are 12 housing resources you can share with active-duty clients:
VA Home Loan Program
1. Department of Veterans Affairs (VA) Home Loan Program:
Website: VA Home Loans
Benefits: No down payment requirement, no private mortgage insurance (PMI), competitive interest rates, and limited closing costs.
Eligibility: Active-duty service members, veterans, and certain National Guard and Reserve members.
Financial Assistance and Counseling
2. Veterans United Home Loans:
Website: Veterans United
Services: Specializes in VA loans, provides educational resources, and offers 24/7 customer support.
3. Navy Federal Credit Union:
Website: Navy Federal
Services: Offers VA loans, mortgage calculators, home-buying education, and services tailored to the needs of active-duty personnel.
4. PenFed Credit Union:
Website: PenFed Credit Union
Services: Offers competitive mortgage rates, educational resources, and home-buying tools.
Homebuyer Education
5. HUD Housing Counseling:
Website: HUD Housing Counseling
Services: Provides free or low-cost housing counseling services, including pre-purchase advice and foreclosure prevention.
6. Consumer Financial Protection Bureau (CFPB):
Website: CFPB
Resources: Provides guides and tools for homebuyers, including specific information for military personnel.
Relocation and Deployment Considerations
7. Military OneSource:
Website: Military OneSource
Services: Offers comprehensive support for relocation, financial counseling, and home-buying resources tailored to active-duty members.
8. Defense Finance and Accounting Service (DFAS):
Website: DFAS
Resources: Provides information on military pay, allowances, and financial planning, which is crucial for home-buying decisions.
Local and State Programs
9. State Veterans Affairs Offices:
Website: National Association of State Directors of Veterans Affairs
Services: Many states offer additional benefits for military personnel, including property tax exemptions and state-sponsored home loan programs.
10. Local Community Programs:
Action: Check with local housing authorities and military bases for additional assistance programs tailored to active-duty service members.
Online Resources and Tools
11. Military.com Home Buying:
Website: Military.com
Resources: Articles, guides, and tips specifically for military homebuyers.
12. Homeownership for Military Personnel:
Website: Homes for Heroes
Resources: Discounts and benefits for military personnel in the home-buying process.
Practical Tips for Active-Duty Personnel
Pre-approval Process: Encourage them to get pre-approved for a VA loan to understand their budget and strengthen their offer.
Deployment Considerations: Help them plan for potential deployments and relocations by choosing flexible mortgage options and considering the resale or rental potential of the property.
Basic Allowance for Housing (BAH): Ensure they understand how their BAH can be used to help cover mortgage payments.
Credit Score Improvement: Advise on improving their credit score if necessary to get better loan terms.
Local Support: Connect them with local military housing offices and relocation assistance programs.
By providing these resources and practical tips, you can help current military personnel navigate the home-buying process effectively, ensuring they make informed decisions and use the benefits available to them.
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Articles
[Podcast] From Almost Quitting to $10M in Volume via Hyperlocal Instagram Content with Alyssa Curnutt
Ever feel like you're on the verge of quitting social media due to lackluster results? Alyssa Curnutt has. Frustrated by slow progress, the Spokane, Wash.-based real estate agent nearly gave up on promoting her business on social platforms.
But then she took success into her own hands and achieved $10 million in closed volume last year. How? By focusing on hyperlocal Instagram content.
In this episode of the Real Estate Rockstars podcast, Alyssa her secrets to social media success. Listen to the episode to learn:
Her social media content strategy
Why working with local businesses turned her social media efforts around
Why setting boundaries with social media is crucial to balance
How she uses Reels to attract interest
The tools and apps she uses for content creation
And more!
Listen to this podcast on:
Apple
Spotify
YouTube
Visit the episode homepage for show notes and more details.
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REALTOR® Grows Traffic by 700% by Leveraging Multiple .realestate Domains
Finding innovative ways to capture leads and drive business amidst the crowded digital real estate landscape is no easy feat. Our recent guest on the Tech Tips series, Marcus Reynolds, is a seasoned REALTOR® with a background in risk management and institutional transactions. Here, he shares his journey of success with diligence and strategic thinking.
Marcus's approach to carving out his niche in the market is centered around the power of domain selection. Opting not for one, but three, .realestate domains, he strategically targets multiple markets in Colorado. Marcus was able to fully customize his Premium Plus .realestate website with separate pages for each city and point all of his domains to one single easy-to-manage website platform. This strategy has amplified his brand visibility and expanded his reach across various markets.
The decision to utilize .realestate domains for these websites proved to be a game-changer for Marcus's business. Leveraging Google Analytics and incorporating Google Ads into his strategy, Marcus witnessed a significant spike in website traffic and lead generation. Within the first week alone, organic traffic soared by 600% to 700%, setting the stage for remarkable growth.
That increase in web traffic has had a tangible impact on his business. With a 40% increase in phone calls and a surge in website engagement, Marcus's investment in .realestate domains has paid for itself many times over already.
In addition to the increase in business, Marcus highlights the customization and support offered by the .realestate website platform. The seamless integration of MLS connections not only streamlines lead management, but also empowers his team of agents. With automated lead routing and round-robin distribution, Marcus ensures efficiency and transparency within his team.
On the front end of the website, customers love the information and user interface of the website. With an average website retention time of nine minutes, Marcus's clients are not just visitors but active participants in his ecosystem. The website's intuitive design keeps clients within the fold, facilitating meaningful interactions and ultimately driving business growth.
As agents and brokers seek to elevate their tech stack and differentiate themselves in the digital landscape, Marcus's success proves that by embracing and leveraging innovative technology, anyone can unlock new avenues for growth and solidify their position in the market.
Get your .realestate website now and watch your success soar!
Related reading
Streamlining Success: How Simple Tech and .realtor Websites Revolutionize Your Real Estate Business
Lead Gen for Every Career Stage: How to Scale Your Website with Your Business
Friday Freebie: Get a .realtor Website Domain for 1 YEAR
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Products
RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property.
The Realtors Property Resource application:
Is exclusive technology only for REALTORS
Does not allow public or consumer access
Is a NAR® member benefit provided at no additional charge
With RPR, All REALTORS® can access:
Tax assessment and public records on over 150 million parcels of propertyin the U.S.
Mortgage and lien information
Largest national database by county of foreclosure, pre-foreclosure, REO and default
Nationwide school data, test scores and parent reviews
Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc.
Geo-spatial data including aerial photography, street level and bird’s eye view
Census, demographic and lifestyle data
Neighborhood information
Comprehensive property and neighborhood reporting
If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to:
MLS active, sold, pending, expired, withdrawn and canceled statuses
Historic listing comparison tool
Realtor Valuation Model® (RVM®)
Refine property facts, comparables and RVM® for custom valuation report
Charts and Graphs will include trends calculated from MLS data
RPR also offers Broker branding to help reinforce your brand as part of the
Want to get started? Watch this video on creating an
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Get.realtor
Get.realtor is your premier destination for revolutionizing your online presence in the real estate industry. We specialize in providing top-level domains such as .realtor™ and .realestate, coupled with cutting-edge website solutions tailored to elevate your business to new heights.
At get.realtor we understand the significance of a strong online presence in today's competitive real estate market. Backed by the NATIONAL ASSOCIATION OF REALTORS® our mission is to empower REALTORS®, real estate professionals and businesses by offering them the tools they need to establish a distinctive brand identity and excel in the digital
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RPR for Commercial
RPR for Commercial
For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target. RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Industry News
Second Century Ventures Announces Eight Companies for REACH LATAM 2024 Cohort
MEXICO CITY (May 15, 2024) – Second Century Ventures, the strategic investment arm of the National Association of Realtors®, has announced the selection of eight companies for the second annual REACH Latin America (LATAM) cohort. Those selected for the 2024 program will join a portfolio of more than 250 technology companies across six major markets worldwide.
The acclaimed REACH program aids in launching and accelerating companies with high-growth potential in the real estate, construction, financial services, banking, home services, and insurance sectors.
"The 2024 REACH LATAM cohort is at the forefront of a technological revolution in the real estate and construction industries," said Carlos Rousseau, managing partner of REACH LATAM. "These eight innovative startups harness AI and blockchain to reshape how we invest, build and manage properties. We are excited to support their growth and witness their impact on the industry and people across Latin America."
The companies selected include:
WBuild optimizes the investing and asset management processes through advanced legal frameworks, blockchain and AI. This enables investors to access and build personalized portfolios while allowing developers and asset managers to better service their customers.
Propi accelerates the sales and rental of residential real estate in Central America, making the process easier for buyers, landlords and tenants.
HippoBuild provides construction companies with a comprehensive platform to optimize procurement and supply chain processes using real-time data.
Mica improves the renting process for all parties involved through its underwriting risk model and provision of financial tools.
Viventa assists Latin American migrants to purchase homes in their countries of origin, providing expert legal and financial guidance throughout the process.
Neo is an AI-enhanced platform connecting developers, agents, home buyers and international investors, addressing market needs in pre- and under-construction real estate.
Cuid offers reliable AI security for homes and businesses.
Alterhome is a Platform as a Service (PaaS) model launching vacation rental businesses worldwide.
"The diversity of solutions within this group is truly remarkable," said Dave Garland, managing partner, Second Century Ventures. "We’re thrilled to support their growth and witness the synergies that will emerge as they collaborate and innovate together."
REACH LATAM provides an extensive curriculum, including education, mentorship, exclusive networking opportunities and substantial exposure to the global real estate marketplace. To learn more about REACH LATAM and how you can get involved, please visit nar-reach.com/latam.
About REACH
REACH is a unique technology scale-up program created by Second Century Ventures, the most active global fund in real estate technology. Backed by the National Association of Realtors®, REACH leverages the association’s 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship, and market exposure.
About the National Association of Realtors®
The National Association of Realtors® is America’s largest trade association, representing 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics.
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New Zillow Home Loans tool addresses home buyers' biggest concern: affordability
BuyAbility, an innovative new tool from Zillow Home Loans, combines real-time mortgage rates with a buyer's credit score and income to determine a home price comfortably within budget
SEATTLE, May 13, 2024 -- Today, Zillow Home Loans is introducing BuyAbility, a new tool that addresses one of the biggest considerations buyers face today: understanding what they can afford. Only offered on Zillow, BuyAbility gives buyers a personalized, real-time estimate of the home price and monthly payment that fits within their budget, and then gives insight into the likelihood of qualifying for a loan. BuyAbility is powered by real-time mortgage rates from Zillow Home Loans.
BuyAbility is a new way for buyers to understand what they can afford, giving them the information they need to make educated decisions about where they call home. The interplay between mortgage rates and a buyer's credit score are important factors in determining affordability, but most calculators don't factor this in. Buyers just need to add a few simple inputs unique to their financial situation, such as income, credit score and the monthly amount they're comfortable spending, into BuyAbility. Within seconds, a personalized, real-time estimate of the home price and monthly payment that fits within their budget pops up, along with insight into their likelihood of getting approved for a mortgage at this price point.
Buyers can get started on the Home Loans tab on Zillow's app. A shopper's BuyAbility calculation will update regularly with changes to mortgage rates and their credit score.
"What many people don't realize is that your mortgage rate is highly dependent on your credit score," said Orphe Divounguy, senior economist at Zillow Home Loans. "The better your credit score, the lower the rate you'll qualify for, potentially saving you hundreds of dollars a month. BuyAbility is personalized to a buyer's credit score, income and down payment, and updated regularly to reflect current mortgage rates, giving home shoppers a true understanding of their buying power. BuyAbility is a great starting point for buyers who may be hesitant to look under the hood of their finances, or share personal details with a loan officer."
If mortgage rates change, it impacts the home price a buyer can afford and their likelihood of getting approved for a mortgage, and BuyAbility will adjust for this in real-time. For example, a median-income household would be able to afford a $380,000 home with rates at 7%; if rates went down to 6%, that same household could afford a $420,000 home. Checking their BuyAbility regularly gives shoppers a clear and current understanding of their financial picture at any given moment.
BuyAbility will change the way people shop for homes. Later this year, Zillow Home Loans will make it possible for buyers to shop for homes on Zillow using their BuyAbility — rather than a price range — allowing them to quickly identify homes that truly fit their budget. And since most people think about their finances in terms of monthly budgets, buyers will soon be able to see how much each home they look at on Zillow would cost them on a monthly basis, based on their BuyAbility.
BuyAbility is an innovation only Zillow Home Loans could accomplish, personalizing Zillow's world-class shopping experience with a buyer's unique financial data and real-time mortgage rates from Zillow Home Loans.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
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Companies
Constant Contact
Constant Contact delivers for the real estate industry with powerful tools to simplify and amplify digital marketing. Whether you’re an agent or a growing firm, our platform is designed to help your business stand out, connect with your audience, and drive real results.
Our best-in-class delivery (97%) means your email campaigns reach the inbox—not the spam folder—and our suite of tools allow you to streamline marketing across channels like SMS, social, ads, and events with one platform to accomplish your goals. See what brings thousands of real estate professionals to Constant Contact
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Dell Technologies
The tools and expertise you need to do incredible things
Dell Technologies stands as an unparalleled technology provider for real estate professionals, whether you are an individual agent, a team leader, or an owner of a multi-office firm. We offer solutions specifically tailored to the unique demands of the real estate industry, Dell Technologies offers a distinctive array of benefits to empower small business owners and entrepreneurs in shaping their digital future and revolutionizing their professional lives. As part of the Dell Technologies family, which encompasses Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream, and VMware, customers gain access to the industry's most comprehensive and innovative technology and services portfolio.
Put our technology and small business advisory services to work for you with exclusive discounts for RE Technology
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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Webinars
[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you!
Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades.
Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future.
So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below:
Webinar Guests
Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies
Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelist.
0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years.
2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today.
2:53 - How AI is categorized into three broad areas within Dell.
4:35 - A snapshot of Dell's current AI projects.
8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI.
12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over."
14:47 - Why is a third wave of AI needed?
22:57 - An overview of AI challenges.
25:24 - How human learning differs from how AI learns.
30:45 - How does third wave AI work?
32:15 - What will launch the third wave of AI?
33:45 - Third wave AI offers up an immense opportunity.
36:39 - Impact of shifting from second to third wave AI.
39:05 - Third wave AI and creativity: Will AI replace creative professionals?
42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers.
44:08 - Dr. Larson answers questions on how AI will impact the real estate industry.
Next Steps
For questions or more information on Dell Technologies, contact [email protected]
Learn more about special offers from Dell for RE Technology readers
Watch more webinars
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone.
At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents.
In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation.
1. Digital reach matters more than physical distance
Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years.
If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area.
2. Working with a high-profile brokerage can give you a head start
Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach.
3. Be ubiquitous and consistent
It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience.
With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing.
To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation.
Related reading
Real Estate Branding: 6 Steps for Agent Success
How to Humanize Your Digital Business
A Step-by-Step Guide to Branding Your Business
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Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach?
Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever.
Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more:
Webinar Guests
Michael Vervena, VP of Sales and Marketing, Planitar, Inc.
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelist.
3:40 - Michael Vervena talks about current market challenges.
6:55 - Buyers and sellers are starting their real estate journey online.
8:35 - What do home sellers expect from a real estate professional?
11:27 - Meeting home buyers' expectations.
17:35 - How to give your online listings a virtual advantage.
22:03 - Technology that provides accurate and reliable data to meet buyers' expectations.
42:20 - Strategies for sharing your listings on social media.
43:11 - How to demonstrate your value by showing your client what you did for them.
48:35 - What makes iGuide unique, and how it helps your marketing strategy.
Next Steps
To learn more about iGuide, visit GoiGUIDE.com
To find a service provider in your area, visit goiguide.com/residential-real-estate
Read articles about Virtual Tours, Floor Plans, and Online Marketing
Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory
Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come.
They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are.
We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients.
Webinar Guest
Brandon Zwingman, National Business Development Consultant, Elm Street Technology
Video Timeline
0:00 - Host Brandon Zwingman introduces himself and the webinar topic.
4:11 - The top five online platforms that most agents aren't using in their online strategy.
6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include.
18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote.
20:13 - Facebook: Business pages, how often to post, the most valuable types of posts.
33:33 - LinkedIn: "The silent powerhouse" for real estate marketing.
40:00 - Your website: your central place to be found on the internet.
44:22 - The key to effective social media marketing.
47:08 - The way consumers search has changed.
48:00 - Local ranking factors on Google.
49:37 - Setting up your Google Business Page.
53:00 - The importance of your online brand.
56:27 - Money making goals to set for your online reputation.
1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy.
1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online.
Next Steps
Visit OutboundEngine.com to learn more
Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory
Watch more webinars
Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients?
To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions:
Where do the best leads come from?
Who is converting them?
What is their strategy?
Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along.
Webinar Guest
Phil Hollander, VP of Business and Professional Development, Morris Marketing
Video Timeline
0:00 - Host Phil Hollander introduces himself and the webinar topic.
5:00 - What type of real estate agent do you want to be?
6:13 - What does having a vision for your business look like?
7:29 - Why you need to generate a steady flow of leads.
7:55 - The Lead Spectrum: a different way to look at leads.
11:33 - Two ways to evaluate a lead.
13:09 - The ideal lead situation.
15:14 - The four dominant personality types of lead generation and conversion.
23:50 - A look at the Prospector and Converter personality types.
25:56 - A look at the Networker and Marketer personality types.
28:59 - How are clients choosing agents these days?
29:57 - Why having a systems-based business is critical to your success.
33:51 - The Success System for generating and converting leads.
36:15 - Component #1 of the Success System: Direct mail newsletter.
40:32 - Component #2 of the Success System: Email newsletter.
41:17 - Component #3 of the Success System: Market updates.
42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach.
43:01 - Component #5 of the Success System: Phone calls.
44:09 - Component #6 of the Success System: In-person client events.
45:20 - Component #7 of the Success System: Annual real estate checkup.
47:29 - Component #8 of the Success System: Your website.
49:08 - Component #9 of the Success System: Blog and social media content.
51:21 - Strategies for qualifying your database.
53:31 - Quick overview of what we've learned so far.
54:50 - Does the Success System work for new agents?
58:21 - Learn more about the Client Referrals system with a free 20-minute consultation.
Next Steps
Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation
Visit MorrisMarketingGroup.com to learn more
Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory
Watch more webinars
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